Ah, dating. What could be more pleasurable than sitting across from a total stranger, eating overpriced fancy food, and trying to decipher the practised PR statement from reality.

He says he's looking to settle down (translation: he's sick of paying for Estonian hookers). She says she's just looking for something casual (as in, 2.5 carats in a platinum setting, multiple properties, and no prenup).

We, at UJ, have been on our fair share of dates, with the majority ending up to be unmitigated disasters, including - and I'm serious here - the guy who took one of our team out for dinner to ask if they could ghostwrite his sexual memoirs. And he was one of the better ones.

But no matter how many times you decide: that's it, I'm getting a cat/ becoming a non-practising lesbian/adopting a Chinese babygirl by myself, you still agree to the blind date with that 'really nice' lawyer, because, well, what if he's great? And, let's be honest, the free feed.

But what if there was a better way? Aloone.com is a new dating website that uses sociological profiling to find your best match. The set up process is a bit lengthy, with lots of details about likes and dislikes, hobbies and interests (is drinking a hobby and/or sport? And, um, smoking?), but the filtering not only makes the process easier, but also makes it more likely for you to find people you're attracted to, and, importantly, are attracted to you. It also gives you greater control over personal details, so less likelihood of your friends taking the piss when they find you online.