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Today sees what promises to be a blinding addition to the world of digital music, as legendary music store Rough Trade launches its first online store. It will join sites such as TuneTribe in offering a guiding hand through the morass of modern music.

The trouble with enormo-sites like iTunes, Coca Cola (yes, it's a big downloader with the kids!) and eMusic is that, like Tesco, they've got most things you could want, but it's a hell of a job finding them.

And with music, while there's a thousand new songs released every week - few of them are any good. That's why you need someone to sort your Maroon 5 from your Jackson 5.

Rough Trade has been offering this sort of musical concierge service from its two London shops for over thirty years, and the plan is to offer similar guidance online, plus unsigned bands, as well as some guarantee that what you're buying has passed some form of quality control.

Think of it as like having John Peel edit your record collection. Which is nice.

Rough Trade Digital - now open
If one independent store isn't enough, check out Nokia's Music Recommenders which unites 40 independents.

by SOC
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