For Mayfair minxes, hanging out in Hoxton is as close to the edge as life will ever get.

Mischa loves a bop at Favela Chic but doesn't really grasp the irony - those lucky Rio slum dwellers get to wear her favourite Brazilian flip flops all year round, after all.

If only Old Street wasn't so far away - the cab ride costs more than the flight to Ibiza for Jade's next pool party and there's no guarantee of making it back in time for the last half hour at Mahiki.

But why bother schlepping to Shoreditch when some bright spark will deliver the East End to your doorstep?

The Loungelover boys were first off the blocks with glitterati haunt Annex 3. Now the 'gritty-ati' blue collar experience is available to trust fund Taras and Tarquins in Marble Arch, without the risk of losing a Louboutin heel to some poxy pot-holed Hackney pavement.

Behind giant metal doors, late-night DJ mash-up lounge Carbon promises up to 500 Factory Girls and their admirers industrial surroundings in concrete, steel and brick, with a private room hidden behind butch metal chains.