New instore: EIO Clothing

Buying T-shirts tends to be somewhat of a polarizing experience for me. It's either the hunt for the perfect basic tee, or scouring the streets for something extra special, (read extra expensive).

UJ chanced upon Eio (Excess is ok - don't you love them already) clothing's range of cheeky, edgy sport/streetwear. We're loving the bold colours and Brit-rock sleaze the collection exudes. Think jumpers and tees that scream vintage meets electrodisco, with inspiration ranging from Lady Sov, Mika and the New Young Pony Club.

Founded by Goldsmiths alum James Lee and Doug Skoog, the tongue-in-cheek style is exactly what we all about.

For more information on EiO, please visit www.eioclothing.com

by LS