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  Urban Junkies Style & Design

Shopwatch: 172 Boutique

Enough of all that "promoting young designers" talk pervading our little fashion capital. All talk and no action, we say. Give the public something! We're talking accessibility here. Give us someone who puts his money where his mouth is.

So imagine my excitement when I chanced upon 172. Everyone they stock is a design rookie, but mavericks in their own right. Completely independent, small production, fresh-on-the-hipster-scene. I loved the Westwood-inspired trousers with a low crotch, hand-sketched T-shirt designs, tailored dresses that are edgy yet beautiful, patent summer sandals trimmed like Oxfords.

Think East London offbeat mixed with Japanese street and you've nailed 172's aesthetic. And did I mention I was salivating over their glass cases of accessories? Decidedly unglamorous.

Popular labels include Choice for men (great trousers) and Orphan (tights and tees) and Tanjar Kühl (dresses) for women. Price ranges from £65 to £100 for clothes.

172 Boutique
172 Brick Lane, E1 6RU
Website coming soon

by LS

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