There was a time, not long ago, when two men wouldn't be seen in a restaurant together. But then came the advent of the "man-date" and now it is totally acceptable for two straight men to be seen together dining on filet mignon and fine wine.

But blokes, it seems, weren't satisfied with a few measly meals. Now, bromance is blossoming, in places where you'd least expect it. Chavs are hugging each other, athletes are talking about their feelings and City professionals are telling their mates they love them. When sober.

Men are even taking minibreaks and holidays together. One friend recently treated his friend to an Asian Five Star spa holiday (allegedly, without the happy finish) and another two keep visiting quaint British seaside towns, under the guise of surfing holidays.