So abandon the Bluewater of members' clubs once and for all (fancy a swim?
Go to your local pool for chrissakes!) for something a little more boutique.
Like, in fact, The East Room, a new venture from debonair Soho favourite Milk & Honey, which is now open.

They're calling it a 'new world wine room', which sounds a bit dry, but the whirring self-operated machine in the corner that dishes up 16 types of vino by the glass or tasting measure is anything but. Other than that, it's an understated warehouse conversion with lighting that, unlike the crepuscular gloom of M & H, exposes your fellow sybarites in all their well-heeled glory.