As one of London's best loved and oldest department stores, Liberty is currently enjoying something of a revival – and that's not just with a swish new wing enveloping its menswear, beauty and shoe departments – but people seem to be remembering just how cool a store it is. I mean they might just as well have invented the words "eclectic" and "bohemian".

And now a new string has been added to the bow in the shape of the Liberty card. It's not a store card in the credit sense but all credit must go to Liberty with this new addition. You'll receive their magazine "At Liberty" which tells you all about the new collections, products and themes they will have running throughout the store over the season. For instance, this Christmas there's a Madame de Pompadour boudoir thing going on and the magazine is full of nubile young fillies languishing in beautiful undies… (one for the boys).

You'll also be notified about special events going on in-store such as Laura Mercier talking about her make-up collection and just generally be invited to come along, enjoy a bit of culture – but also Shop Shop Shop! Yippee! Oh yes, and if you join before December 31 they'll invite you in to enjoy two glasses of champagne.

Register to become a member of London's coolest new club – and the owner of a rather smart silver Liberty card. (Now that's a great one to "slip" out of your wallet to impress your friends!)

To apply simply register online or drop in to the Regent Street store.

HH