Becks may have been pussy-whipped to go Madrid instead of more stylish Barcelona, but a new tsunami of metrosexuality is forming. Even in Bush's butch America, the latest telly hit Queer Eye for the Straight Guy has a team of five gay men "transform a style-deficient and culture-deprived straight man from drab to fab".

And now word is that lads are hoarding women's hip-riding lowrise jeans to show a little more mid-riff. As the plumber's butt returns with every bend, one can wonder if it's merely cleavage envy manifesting itself, but they admittedly do sit well on a taut tummy. And taut tummies are key with sizes maxing out at 32.

So check your boyfriend's cupboard next time your Sevens go missing.

Men's favourite women's jeans Seven, Earl and Paper Denim available at Browns Focus, Selfridges and other leading retailers.

MF