Urban Junkies London
Wednesday, Aug 20 2003
You think you know cool?
Cooler than thou

If you're kicking your heels this afternoon and fancy learning some more about "cool", then you could slide along to The Bridge SE1 to enjoy an interactive showcasing of all that is "cool".

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It's that time of year again: DJ Magazine's Top 100 list is coming out. Launch party for nominations tonight at AKA. 8pm-2am. 18 West Central St, WC1. Free.
Mancs progressives Elbow put on a live gig at Virgin Megastore. 6pm. 14-19 Oxford St, W1. Free.

The event is both a tribute to and a celebration of the UK's coolest brands, allowing them to show off what makes them 'soooo cool' to industry leaders like Rankin and Alexandra Schulman, to name a few, and open themselves up to the public.

The showcase will feature the work from designers, car manufacturers, beauty brands and retailers and you'll also see able to try out some of the products including mini-makeovers from Shiseido, style advice from TopShop advisers and or try your hand at Scalextric racing.

My only query is whether brands like Kellogg's are actually "cool" but I guess you can go along and work that out for yourself.

Cool BrandNoon Tribute Event - today at 3-5:30pm
The Bridge, Weston St, SE1
£10 from Ticketmaster - include a copy of the Cool BrandLeaders book

HH

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Legendary NY based disco-dance label Salsoul Records re-launch in the UK with a bash at Cargo. The London Fashion Bus is also officially launched. 7pm-1am. 83 Rivington St, EC2. Free.
Midas of Cool, Californian wonder kid Beck plays it up at Brixton Academy. 7pm. 211 Stockwell Rd, SW9. £22.50. 020 7734 8932 or online.
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