We all know that shaving is a pain, but it's also harming our horny layer. Yes chaps, that's the outer layer of our skin, and besides being up for it, it's damaged every time we pass over it with a Bic. And this is where Shiseido comes in.

With their range of seven products, Shiseido Men will help you look after your boat race. The products follow a two-step system: cleanse and protect - and they also claim to help resist the signs of ageing.

Now I don't know about you, but to me a trip to the beauty counter definitely sounds more appealing than one to the Harley Street clinics. Gone are the days when skincare products in your medicine cabinet made your girl start looking for gay porn under the bed.

The hard part now is resisting the temptation of reapplying every time you go to take a whiz.

Shiseido Men launches March 15 2004 at Selfridges
Range starts at £15
We're giving away Shiseido Mens Essentials kits to the 10 readers who claim to need it the most. Write in by 3pm.

ST