Scientists believe that scent is one of our strongest senses - and the one we most associate with memory. So while my knees may quiver with lust for Fahrenheit, another girl gets butterflies for Old Spice (though she probably has a thing for the old fellas). All the more reason for guys to carefully choose a signature scent, instead of simply settling for the cheap stuff your mum doled out at Christmas.

Ghost Man, the new scent from the British clothing label Ghost, has the makings of a killer scent. Masculine, with Oriental undertones and a rich musky finish, the cologne screams Lothario without the bad reputation. In short, it's the kind of scent that makes perfect strangers want to nuzzle into your neck on the Tube.

Think about it. This is what future girlfriends are going to remember you by long into the future. This is what they will secretively spray on their pillows years later to help them sleep. Even after you've callously left them for a stripper - SORRY, exotic dancer - named Candy two days before Senior Prom. Thanks so much for that, Chris Smith!

Ghost Man - Eau de toilette from £27
Ghost Man is the title sponsor of tonight's Aware mag launch party at Café de Paris - casinos, celebs and great goodie bags. We have five sets of tickets and EdT bottles to give away. Write us by noon to enter draw.

EC