Enter Aurum Mayfair. For the last five years Aurum, the Belsize Park jewellery gallery has firmly established itself as "the" location for designer gems. And with their new central location, style mavens and stone lovers alike will be thrilled to know they don't need to make the northern trek to fetch an innovative piece.

Just a few steps away from Stella, Matthew and Martin, Aurum Mayfair specialises in jewellers who've formed links with fashion, stocking ranges from top names such as Scott Wilson, who does jewels for Julian Macdonald, and Shaun Leane, who produces pieces for McQueen, in addition to other up-and-coming names.

Set up more like a gallery than a store, Aurum Mayfair will feature exhibitions, including a retrospective of work by the brilliant Belgian duo Wouters & Hendrix (who design for Dries), as well as a bespoke service for those who'd never dream of buying off the rack.

Forget stuffy atmospheres and dusty Bond St boutiques and have a bit of fun. Aurum knows that that quality cuts and fashionable styles really do go hand in hand.

Aurum Gallery - now open
8 Avery Row, W1

EC