Neatly timed to coincide with the unfortunate demise of Sleaze (the publication, not the concept), the oddly named Plastic Rhino is a collective of writers, artists, designers, photographers, make-up artists, stylists and film makers who all seek to publish a new and innovative concept-zine.

With a decidedly underground slant, you won't be fed meaningless 'style' barometers and more meaningless celebrity tittle-tattle; rather, the project is a platform for those with trenchant opinions and observations about popular culture to deliver an alternative dialogue.

With a creatively pragmatic approach, the monthly title will constantly experiment and re-invent itself, in the manner of a shrewd pop icon. Permanency is taboo, and that even extends to the sticker logo that can be peeled off.

Although the magazine will feature national content and be available throughout the country, its launch adds weight to the status of Liverpool as a genuine capital of culture.

And one that has more to offer than just The Beatles, Cilla or Brookside.

Plastic Rhino - August issue is available now for £3.50 from Magma and Microzine (Islington)

ST