Founded by Erik Wachtmeister (gigolo extrordinaire and son of the former Swedish ambassador to the US) earlier this year, the high flyer club already has a membership that could make PRs pant. The Clintons, Lady Forrester de Rothschild and Euan Blair are members, as are Matthew Mellon, Princess Pushy's son "heartbreaker" Freddie Windsor and, um, Christina Hamilton.

Indeed, the site is rumoured to have half the world's 'aristocracy' signed up, but retaining membership is quite another thing. A group of Swedes were recently given the boot for trying to stalk Naomi C and 350 members (so far) have been asked to leave for not quite meeting desired socio-economic standards.

So, what does membership provide? Apart from bragging rights and gold digging, bien sur. The site lists the most popular venues, hotels and restaurants the over 40 cities, ensuring that the smallworld tribe only
socialises with its own kind. Want to know where the crème de la crème feast in St Trop or where to rest your head in Istanbul? It's all at your bejewelled fingertips.

If only you could get in? Or rather, just be happy you can't.

aSmallWorld

EC