But as any serious shopper knows, the only pain with a spree is what to do with all the bags. No matter how much he loves you, few boyfriends are willing to trail around, waiting while you faff about the shop deciding between aubergine and aquamarine.

Well, Seven Dials, the Covent Garden shopping association has come up with a solution to your sartorial woes. Bag Boys are the ultimate shopping accessory. These hunky men will follow you from store to store carrying your bags, ensuring that you can shop at warp speed, without all those packages weighing you down.

Shoppers can even pick and choose between the delicious selection of gentlemen porters available on the Seven Dials website.

Hey, Gunther, flex me some pecs...

Bag Boys at Seven Dials
Available in four hour stints. Service is free and available on a first come, first serve basis

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