Now designers linked with 20/20 is nothing new and coloured lenses (okay, they aren't exactly coloured - they 'enhance' the natural colour of your eye by creating a black, brown or gold dust rim around the iris) are bad enough, but coloured lenses with logos? Oh, no.

Dior claims that his initials on the lenses are for practical reasons - they allow you to see if they are the right side up. Please.

So, CD on your eyeballs. Ditch those unsightly old skool lenses that mask the windows to your soul and invest in a pair that 'subtly' highlights your most enchanting assets. Or your Footballers' Wives aspirations.

Dior Contact Lenses - available now at Dior boutiques
£79 for the 'haute couture' silver coffret and £54 for the 'prêt-a-porter' silver box
Each pair lasts approximately two months

EBW and ND