The fairytale begins when your feet are carefully measured by a high-tech laser measuring machine similar to those strange devises that the nice lady from Clarkes used to use to measure your feet.

Once you've found your perfect fit, the Selve team then let you loose with their designs enabling you to create your very own pair of bespoke shoes. All Selve's colours, materials, heel shapes and details are interchangeable so you can finally have those red snakeskin stilettos with a gold trim that you dreamed of (sorry, no men's shoes yet, but stay tuned!), but couldn't find in the shops.

Your finished design is beamed over to Italy, then lovingly made up in a workshop there and whizzed back to you in 21 days. So, if your feet like to take a walk on the wild side you need never feel like a freak again. Instead you and your new shoes can live happily ever after.

Selve The Shoe Individualizer - Prices start at £150
Visit selve.co.uk for more details