| Monday 14 July, 2008 |
| A Lean Mean Snogging Machine |
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Personally, I'm looking forward to the recession. For one, they say change is as good as a holiday. And, as a colleague brilliantly pointed out, the economy of ideas is thoroughly recession-proof: they can be equally crap in booms and inspired in recessions.
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In fact, isn't poverty meant to be the writers natural milieu anyway? Besides, bears are much cuter than bulls, and that's the important thing.
Whichever way, billionaire or beggar, consumer splurging doesn't cut it anymore. It ain't about the money, it's about the feeling, baby. 26-course gorging at Rousillon? Cocktails at Hakkasan? Yes, of course I'd like another piece of sautéed lard and potato bread! Sooo 2004. Small indulgences are ripe right now. Think a Vivienne Westwood keyring, not the dress. It's all about the ped, not the top-to-toe spa weekend.
Take the eurotastically monickered Snog, which, looking prettier than a Harvey Nics window, might have been created by David LaChapelle himself. In fact, the über-designed frozen yoghurt shop comes courtesy of a South American architect and his LA boyfriend. |
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With grass flooring, state-of-the-art LED lighting, et al, there are natural snogs, green tea snogs and naughty snogs: fat free, sweetened with agave nectar, brimful of probiotics and organic, natch.
Because lean and mean is where it's at right now.
Snog - 32 Thurloe Place, London SW7 2HQ
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