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Wednesday 16 July, 2008
East Goes Rich. Sorry: South-West.

Newburgh is the new Portobello. Shoreditch is the new Soho. London Fields is the new Primrose. Hell is the new Heaven. I am the new You.

No doubt you're getting as sick of hearing it as I am of saying it, and God knows I'm as guilty as the rest when it comes to bandying about such 'tomorrow is the new yesterday' propaganda. But such is the nature of this Beast we call London: she's a fickle strumpet, but darn if we don't love her dearly.

There is an oft-repeated legend about the Golden Age of Hoxton, in which its streets ran with artistic Milk and Honey (and Bars and Crack). Its willingly impoverished inhabitants were the very embodiment of Cool, and it was to their disinterested embrace that the rest of London soon scurried like leeches to bleeding flesh.

And then the (literally) poor party folks grew up and realised that there was nothing wrong with being cool and making money. Take a look at the Swap-a-rama chaps, for example. Tonight they're launching their new piece of Shoreditch-style debauchery, La Chaise Electrique, down in - wait for it - South Kensington. Who says you can't have your cool cake and eat it?

La Chaise Electrique - tonight 7pm-3am
FireHouse, 3 Cromwell Road, SW7 2HR

http://www.designmuseum.org/

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TODAY'S EVENT PICKS

They've only got 68 minutes to sing the Stones to the power of 12 at the ICA. 8pm. The Mall, SW1. £8

Prog-rockers The Mars Volta bang out indulgent timbres. The Roundhouse. 7pm. Chalk Farm Rd, NW1. £20

Like beer? Learn from a master brewer - tasting included. The Royal Institution. 7pm. 21 Albemarle St, W1. £8

Like beer? Like art too? Then it's about time you thanked Beck's for their Canva. RCA. 10am-6pm. Kensington Gore, SW7. Free.

NEW ON UJ TODAY

Track of the Week: Underworld
Underworld return with "Ring Road" the single lifted from their recent album "Oblivion with Bells". Listen here

Scarf Face
The foulard, the neckerchief - alright, dammit, the bloody scarf - has wound its way into our summer accessories drawer like a family of dormice looking for a cosy home. Read feature.

IN TODAY'S AGENDA

Poets Simon Armitage and Lavinia Greenlaw get to grips with rock. More

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Fred Perry
Fred Perry