I've been looking into joining a gym lately. Yes, me. Well, it didn't kill Emma. And one of my other colleagues is so hooked that she's out the door every evening, at what used to be martini o'clock, for a few laps of the pool.

God knows endorphins are marvellous little blighters, but really, this is gin we're talking about. But maybe there's something to this craziness...

So where do I go? Fitness First? (Hardly.) Virgin Active? (Didn't you hear about that tosser in their Islington sauna? Literally.) Shoreditch House has a cute, little gym (with the emphasis on petite).

The 25 Club - which has been operating quietly for the last few months - officially launches today. And with its network of gym users (mostly from the three m's: media, money, and music), think 'meat market meets members' club'. In the nicest possible sense. And at £200 p.a., plus £60+ per hour for the personal trainers that hold the concept (and, presumably, the business plan) together, it's hardly painful. Unlike the exercise regime.