TODAY
Paul Smith Women launches

Need an excuse to pop into Claridge’s for a little afternoon pick–me–up? Why not exhaust yourself at Paul Smith’s first womenswear store right next to the hotel’s ballroom. Selling ready–to–wear, jewellery, shoes accessories, and a few select limited editions specific to the space (decked out in pink and cream stripes, black lacquered cabinets and two 1930’s Murano glass chandeliers), there’ll even be a little collection of gifts for men; so you don’t need to feel too guilty for leaving him waiting on the curb.

49 Brook Street, W1K 4HR.

TONIGHT
Outrace at Trafalgar Square

If the world were ruled by robots it could look like this. The gigantic 8–armed mechanical installation taking over Trafalgar Square has been pilfered from Audi’s factory, and if you log onto the website you can tell them what to write in the sky with their laser pointers, in 70 characters or less. Yes, it’s stingier than Twitter in its brevity, but at least it’ll force you to use your best abbreviation skills (or make the nation sound like a load of grammatically–challenged youth going beserk on their mobiles). The best messages will be captured on camera, and you’ll even receive a video copy of your love letter/abusive sky writing in your inbox. UJ LUVS U.... 4 RLS. INNIT

16th-23rd September. Trafalgar Square, WC2N 5BY.

MAKE IT COUNT
Smirnoff’s Nightlife Exchange Project

Gone are the days of getting some bespectacled foreign exchange student bunking in your bedroom because we have a much more interesting swap in store. Smirnoff have roped in 14 countries including Thailand, Brazil, and Australia, asking locals what makes their nightlife amazing. The winning ideas will be packed in a crate and sent off to the swapee country on November 27th in an epic party exchange around the world. So if you reckon you know what makes a night out on the town in Blighty great, let them know – and shock the pants off whatever continent gets our crate. Amy Winehouse stumbling out of the back of a shipping container would be a start. Wonder what we’ll get in return...?

Enter your suggestions for a chance to attend the party at http://www.facebook.com/smirnoffGB, or watch out for the crate’s six week regional tour kicking off on September 25th.

HEADS UP
Nicholas Kirkwood x Keith Haring

Ok, so you can’t go and buy these right NOW. But we think a decent heads up is always a good thing, so we’re giving you fair warning for these awesome Nicholas Kirkwood–designed heels. Using the 80’s pop–artist’s trademark outlined figures, the 12 piece collection even includes Kirkwood’s first ever pair of ballerina flats. They’re launching in HK this week, and are slated to go global in Feb 2011. Can’t wait? Watch out for a secret 8-day online NK pop–up during London Fashion Week pedalling the designer’s previous collabs with Erdem, Peter Pilotto and Rodarte to get you in the mood.

SHOP
30% Off All Gap Denim

Until 19 Sept. 30% off all Gap denim for Women, Men, Kids, and Baby.

Shop in store and online at gap.eu.