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| Tue 6 August, 2013 |
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| KIDULTHOOD |
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| Bringing up baby |
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The days of the babysitting club are numbered. Generation Z can pretty much have their cake (gluten free with agave nectar, no less) and eat it. The term "rugrats" no longer applies – from nursery clubs and baby raves to spas, fashion and balls, the children's market is packed with adult-like (and adult-friendly) offerings. |
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We start with the dreaded day care. Swap the town hall playgroups for souped-up mummy clubs. Maggie & Rose – the "Soho House for yummy mummies" (it was designed by the same people) – has classes for children including Jackson Pollock-inspired art, Jamie Oliver-based cookery and organic gardening. It comes at a price: £650 per year for Kensington; £825 for Chiswick, but we are talking about the next-gen of Soho House cardholders.
Those more concerned with schooling, enrol the mini-mes into the Purple Dragon kindergarten in Battersea or Chelsea. Here kids are subject to "6 areas of learning", "social development" and an "understanding of the world". They even list schools at which their alumni end up, with testimonials from little Lucias, Evies and Emilios (obviously). Plus, if all the studying gets too much you could always take them to the Baby Spa for some therapeutic flotation and massage.
The more liberal parents might be up for starting music education early with some baby raver action. Set up by and for the now-grown-up 90s rave generation, Big Fish Little Fish hosts child-friendly day parties in good Brixton venues with a decent line up, and some added kiddy-entertainment thrown in: a bubble machine, confetti guns and a chill out room when it all gets too heavy. If you want to do it all at home then there's Baby Rave, who'll set up a kid-friendly party in your living room, garden or chosen venue. Or, for more classical training, try Bach to Baby. Beats a buggy in the mud at Glastonbury or the Teen Tatler Ball (cringe) any day.
Then there are the kids who already have one firm foot in the adult world (and are probably already saving cash for university). Take 10-year-old DJ prodigy Luda who just celebrated his birthday at No. 8 in New York or the kids FROWing (for £100 a ticket) and walking the catwalk at Global Kid's Fashion Week. Just another day on the playground.
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LINK TO THIS FEATURE: Lifestyle
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by JC |
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| SPOTLIGHT |
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| PARTY PHOTOS |
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FUEL YOUR SUMMER: TACO WARS WITH NIKEFUEL AND URBAN JUNKIES |
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| Sponsored listing |
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Nike+ FuelBand | Facebook |
@NikeUK | #MoveLDN |
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The sombreros were out in full force at last week's Fuel Your Summer event with the Nike+ FuelBand. People earned NikeFuel points by speed avocado mashing (harder than it sounds), smashing piñatas, flinging sombreros, painting and getting down to Acyde's hip-hop heavy soundtrack. Food came in the form of tacos (obviously) and drinks, courtesy of Jose Cuervo, were tequila-based – think grapfruit twists and margarita slushies from Rotary's Mobile Margarita Mixing Machine. There was even a furry friend in attendance. |
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To see the photos from the night click here, and to attend our next event, see below!
With special thanks to Jose Cuervo and Pistonhead Lager.
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| SPOTLIGHT |
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| FUEL YOUR SUMMER |
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PARTY ON WHEELS WITH NIKEFUEL AND
URBAN JUNKIES |
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| Sponsored listing |
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Nike+ FuelBand | Facebook |
@NikeUK | #MoveLDN |
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Next up in our Fuel Your Summer Series with the Nike+ Fuelband, we're getting our skate on. Held in pop up roller rink Skate King's Cross on Thursday August 15, get set to shimmy 'round the rink Americana style – on roller skates. There'll be hard shakes and burgers courtesy of Disco Bistro, music to get the wheels spinning and you can even get your tricks down with lessons from the four-wheeled experts. Think Grease, think Elvis, think Happy Days!
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To enter for a pair of tickets please email fuelyoursummer@urbanjunkies.com.
You will be notified by August 12 if you are successful.
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| Calendar Picks |
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| This Week’s Picks |
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| LUNCH |
TOYS |
SHOP |
CHILL |
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Dine on Ametsa With Arzak Instruction's new set lunch menu – think squid in ink, ox cheek and strawberry soup. Now available. The Halkin by Como, Halkin Street,
SW1X 7DJ |
Barbie dressed by Fred Butler, Nazir Mazhar and Sister By Sibling? Yes please – all in Selfridges' new 4th floor Toyshop. Now open. 400 Oxford Street,
W1A 1AB
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Browns, Browns Focus and Browns menswear are now all under one, new and improved roof. Hooray! Check it out for yourself at 24 South Molten Street,
W1K 5RD |
Hang out with lobster rolls and tipsy shakes at Sanderson Green, the hotel’s new alfresco space. Sanderson Hotel, 50 Berners St,
W1T 3NG |
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CLICK HERE FOR MORE LISTINGS
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2013 Urban Junkies. All rights reserved.
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