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| Wed 14 August, 2013 |
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| Win Your Favourite Y-3 Pieces |
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Sponsored Email |
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Facebook | @adidasY3 | #Y3 | Instagram
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Covent Garden is busy at the moment. It's always been busy, but this year especially, it's all happening in WC2. We've borrowed two burger joints, NY's hottest restaurant and a concept store from the States, and the openings just keep coming. That's why we're always up for a detour down the cobbled pavements of Floral Street, Covent Garden's original fashion hub.
Floral Street's latest resident is Y-3, Yohji Yamamoto's game-changing line in collaboration with adidas. For 10 years, Yohji has been redefining sports gear by combining functional materials with avant-garde design, ultimately pioneering the sports-luxe aesthetic which has been a recurring theme at fashion week for seasons (we're looking at you Wang and Marant).
The store design channels the haute-sport look, too. Like the clothes, the lines are ultra-clean; with steel pillars and a special, Erco-designed lighting system contrasting the period arches of the Grade II-listed building.
To celebrate the opening of the new store, Y-3 is giving you the chance to win a whole look, which includes two apparel pieces and a pair of shoes. The winner will also get the chance to go to the store to choose the pieces. To enter, click
here.
Info
Y-3, 12 Floral Street, Covent Garden, WC2E 9DH
0207 240 1802
www.Y-3.com
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Competition ends on Wednesday August 21
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by TEAM UJ |
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(c) 2013 adidas AG. adidas, the Globe and the 3-Stripes mark are registered trademarks of the adidas Group.
Yohji Yamamoto is a registered trademark of Yohji Yamamoto, Inc.
(c) 2013 Urban Junkies. All rights reserved.
Reproductions of any portion of this website only with our express
permission. Urban Junkies is a free daily mailer. All listings
and features are editorial: We do not receive any payment from
venues, artists or promoters. Every effort has been made to ensure
accuracy of information listed but we cannot accept responsibility
for errors or omissions.
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