Urban Junkies
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Tues 2 September, 2014
 
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#SNEAKERSWOULD
 
 
It’s Now or Never
 
Website | Twitter | Instagram
 
It’s back to school! For us, September always seems like the new year. New pencils, new backpacks, new resolutions. There’s a feeling of new beginnings in the air – but there can also be the dreaded feeling of "here we go" again. Design Week, Fashion Week, Frieze and then it’s Christmas. Which is why this September, it's all about spontaneous sneaker moments.

Breaking the repetition of the calendar year is #sneakerswould by Converse. #Sneakerswould take those last minute gig tickets instead of watching Netflix. #Sneakerswould hop a plane to go to an event in another city. #Sneakerswould stay out way too late on a surprise magical mystery tour – just as #UJdid. Yikes.

So with that sneakers attitude in mind, this September, Converse is offering a tsunami of last minute #sneakerswould experiences, giving people the chance to do something different. And from what we saw (our night with #sneakerswould included a phone call, a break dance-off, a ride in the Get In & Go bus, a graveyard rave with Glass Animal, a suite party with the Horrors at Town Hall, and a nightcap at The Alibi), this is one fun ride.

Events that could be released at any time include over 70 live gigs – think Klaxons, Simian Mobile Disco and SOHN – meet and greets with bands, and last minute tickets to events in other European cities like the Berlin Festival.

So, this September, break the mould and download The Ticket for your chance to do as #sneakerswould. Money can’t buy invites will be sent spontaneously at random to those who have downloaded The Ticket – if you get the invite, you’ll just have to be ready to drop everything and go.

And if you’re not already, follow us on all channels – Twitter, Instagram, Facebook – for more timely sneaker updates. #sneakerswould!

Download The Ticket now.
 
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LAUNCH PHOTOS
 
 
 
 
 
Want to see what it's all about? Check out the photos from the #sneakerswould launch event.
 
#sneakerswould launch photos
 
 
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See what we snapped at the launch. Up close and personal!
 
 
 
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New Sneakers
 
Converse Fall 2014 All Star Back Zip Collection
 
 
 
Distressed leather, canvas and suede with zips, pops of colour, prints and subtle embroidery; this is a contemporary collection with a vintage filter.

Available from Office and Schuh
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