Tuesday 12 May, 2015 POP GOES THE BRANDS From Polpo banquets at festivals to lavish Pret A Diner dinners and exclusive (bookable) chef’s residencies at Street Feast, pop ups haven’t been ad hoc takeovers for a while now. Creatives, innovators and entrepreneurs have laid the path – and now, big brands with big budgets are, too, going pop – without a brick wall in sight. First up, food trucks. From easy meals on wheels to Michelin-starred chefs behind the wheel, food trucks have turned into big business. And now, hotels have swooped in. Last year, The Four Seasons food truck did a tour of America, and this year, Bao House in Beijing, the food truck by luxury hotel The Opposite House (and surprisingly, the city’s first food truck) has given the classic Chinese bun a rebrand, with gourmet ingredients (think sea bass with kaffir lime and Wagyu beef and black truffle) served with craft beer (Slow Boat) or G&Ts in a stylish neighbourhood. Last week, Tart London, the high-fashion caterers (who have fed everyone from Naomi Campbell to Sienna Miller and Kate Moss) opened their first but temporary restaurant, Tart’s Kitchen, serving their signature healthy but delicious dishes. As expected, it’s tasteful, voguish and, er, sponsored by tableware company Wedgwood (to showcase the brand’s latest line). And finally, in Holborn, you’ll find a townhouse flowing with bubbles for the takeover Les 3 Étages by Dom Pérignon. The name literally translates into three floors – so expect three floors featuring different ages (maturities) of Dom, food by Skye Gyngell and furniture by Casa Fendi. And tickets aren’t cheap, starting at £95. But they’ve all but sold out. Welcome to London post-recession. by CS Calendar Picks This Week's Picks EAT BOOK CHECK OUT WATCH Jose Pizarro, at Broadgate. 36 Broadgate Circle. Broadgate Circle. EC2M 2BN. Opens May 13. A slot for Breakfast in Bed, Ikea style. 73a Leonard Street. EC2A 4QS. May 18 to 20. Netil360's new look rooftop. 1 Westgate Street, E8 3RL. Now open. A movie at Everyman cinema at Canary Wharf. Crossrail Place, E14 5AR. Opens May 15. LIKE SHARE FORWARD PREVIOUS EDITION (c) 2015 Urban Junkies. All rights reserved. Reproductions of any portion of this website only with our express permission. Urban Junkies is a free weekly mailer. All listings and features are editorial: We do not receive any payment from venues, artists or promoters. Every effort has been made to ensure accuracy of information listed but we cannot accept responsibility for errors or omissions.