Originally published on Monday, 15th September 2008

 Levi's 'Live Unbuttoned' European Online Premiere

UJ is loving denim this week, and if you haven’t managed to muscle your way into Henry Holland’s show on Wednesday, or made it down to Topshop’s denim clinic via the inevitable scrum, why not stay at home and get your fashion fix?

Levis have launched their first ever European online premiere, showcasing a new set of four iconic short films celebrating the European launch of the denim giant’s first global campaign to hero the original Levi’s® 501® jean –‘Live Unbuttoned’.

The four new films, ‘Unbreakable’, ‘First Time’, ‘Guitar’ and ‘Secrets & Lies’ all follow the story of characters ‘unbuttoning’ themselves and their Levi’s® 501® jeans.

Be the first to watch them back to back in HD format, alongside exclusive ‘behind the scenes’ footage

HD unbuttoning; now all we need is touch screen TV and we’re set.

by MaM