Articles
Originally published on Friday, 13th March 2009
Blow Me Up, Scotty
Inflatable things, I believe, are best left to young children and men. Flat tires: man territory. Paddling pools: child territory. Inflation in general: Terror-tory. Unless it’s a lilo floating on the sunny Med, I’ll pass on the whole inflatable shebang – blow-up dolls, bouncy castles, and horror of horrors, novelty hammers.
Or so I thought, until their stint at On|Off (check out Fashion156’s on-location photoshoot) put Inflate on our radar. Now I’m seeing all kinds of possibilities for their cool blow-up architecture.
Screw hot-desking, for example. With their Office in a Bag, this year is all about the hot-office. Requiring a mere ten minutes’ inflation, we’re setting ours up in the middle of the Shoreditch House pool. Cocktail hour, swing by. Or perhaps you’re planning for a bit of festival action this Summer, but are done with roughing it in limp, uncomfortable tents. Sound about right? Well how about a super-protective Turtle, with a private portable changing room on the side?
So sign up for next month’s 2009 Expo to check out the designs for yourself. Because let’s face it, if you’re going to be bouncing off any walls in the current climate, you might as well do it in style.
Inflate Expo
2-3 April. 10.00a.m. – 4.30p.m
Unit 5, Richard Johnston Ltd, Harling Road, Snetterton, Norwich. NR16 2JU
