Eat & Drink
Originally published on Monday, 18th May 2009
Blooming Marvellous
We’re huge fans of the PR machine, having been on the receiving end of enough bottles to start our own office bar and more fabulous products than we dare count. Yes, we are certainly lucky.
But our favourites are the completely random associations brands make with any invented public holiday, date or event to push, push, push. A toy hamster, fresh pineapple, mini Oscar statuette and the mummified head of Jeremy Bentham, all delivered with the morning post, have sought to remind us, however obliquely, of new launches, products or brand names.
And speaking of obliquely, nothing gets those creative juices flowing like a royal shindig. The Chelsea Flower Show has inspired the creation of the ‘first ever official’ Chelsea Flower Show Cocktail at Pearl, a tea and spa package appropriately named ‘Rose Renew’ at the Sanderson, floral-inspired desserts at Aubaine (chocolate & lavender macaroons) and edible flowers at Ghost Inc’s South Kensington branch.
‘Marketing magic’ or ‘any excuse’? You say potato... they say ‘brand awareness strategy’.
RHS Chelsea Flower Show 19th – 23rd May.
Pearl ‘RHS Chelsea Flower Show Cocktail’ £13.75.
Sanderson ‘Rose Renew’ £49.50.
Aubaine desserts £3.95.
Ghost ‘The Chelsea Flower’ £7.80.
