Content
We create innovative editorial ways to position your brand. From collaborations to complete campaigns. Let us do something standout for you.
Cake App Nov 2015
The brief:
To create a newsletter for Cake, to deliver news and start building a community with users.
The response:
Utilising Cake design guidelines (fonts, images, desired layout), UJ designed and coded a template, then created content for a newsletter, aligning current F&B trends with Cake venues, positioning Cake as a relevant, useful App to be downloaded.
Bombay Sapphire, “The Gin Journeys at Sanderson” Aug 2015
The brief:
To create an online hub for all activity for The Gin Journeys at Sanderson.
The response:
UJ created a responsive microsite that included event information, recipes, a calendar of events, competitions and photos.
UJ Ibiza in Partnership with ME by Meliá Magazine Jun 2015
The brief:
To create an Ibiza-focused magazine to be distributed around Ibiza and to ME by Meliá hotels globally. The magazine to align the brand with Ibiza and its influencers and raise awareness about their new Ibiza hotel, global news and other hotel openings.
The response:
UJ created two issues of a glossy magazine in the summer of 2015, managing all elements – print, content, distribution – and created a corresponding website to extend the reach of the magazine content. UJ activated social media campaigns around each launch to further engage readers and consumers.
UJ Ibiza in Partnership with ME by Meliá Digital Magazine May 2015
The brief:
To create an online version of the magazine to extend the reach of the new Ibiza magazine.
The response:
UJ created a website for the magazine, so that those without access to the print issue could access the content. UJ also published the magazine on ISSUU and distributed the link to press for syndication.
International Music Summit, Ibiza May 2015
The brief:
As a media partner of the music conference, UJ to create a mini island guide with lifestyle content for the A5 manual distributed to music industry delegates. UJ to also cover the event on Urban Junkies.
The response:
UJ created a 16 page manual for the IMS guide which highlighted key locations close to the conference, announced the arrival of the UJ/ME magazine, and promoted the UJ website and app.
Hard Rock Ibiza May 2015
The brief:
To create awareness of the Hard Rock Ibiza hotel in Ibiza and showcase the numerous hotel highlights.
The response:
UJ created two dedicated emails: one that focused on the party side of the hotel, and one that focused on the relaxation side of the hotel. Both showcased the hotel’s key features (restaurants, bars, spa) in an editorial context.
W Hotels Turn It Up For Change Media Management Sep 2014
The brief:
To manage the media output of W Hotels’ Turn It Up For Change (TIUFC) campaign, a campaign to support marriage equality, throughout the USA.
The response:
UJ created content for the TIUFC microsite, organized/managed all media output (photos, video, interviews, text, social) from key events in Austin, NY, Chicago, and LA, and managed logistics and additional production requirements (including make up artists and transportation).
W Hotels Turn It Up For Change Tumblr Guides Jun 2014
The brief:
To create mini city guides for each city that hosted a Turn It Up For Change event, creating hype for each event, and encouraging travel to that city. These guides also highlighted W Insiders, the ‘in the know’ W Hotels concierges.
The response:
UJ created Top 5 city guides for each city, including text and photography, for the W Tumblr. UJ also supported the guides with real time social media insider finds during events.
W Hotels Up High: W Verbier Jun 2014
The brief:
To announce the opening of W Verbier to UJ readers, highlighing key features and encouraging off-season travel to the new hotel.
The response:
UJ wrote and published a dedicated email about W Verbier, highlighting why summer was a great time to visit. Tweets and Instagrams were integrated into the mailer to showcase recent posts.
Bombay Sapphire Ultimate Gin & Tonic Project Limited Edition Book Dec 2013
The brief:
To create a book that supported the Ultimate Gin & Tonic Project website to be given as a gift with Bombay Sapphire purchases at Selfridges.
The response:
UJ created an A5 book that included the 10 Imagineers and their Ultimate Gin & Tonic bespoke recipes. The book directed traffic back to a website that UJ created for the activity, which hosted further information.
Bombay Sapphire Ultimate Gin & Tonic Project Microsite Oct 2013
The brief:
To create a web version of the Ultimate Gin & Tonic Weekend Guide takeover.
The response:
UJ created a microsite that integrated Bombay Sapphire information, a downloadable recipe book, and profiles of each selected Imagineer, their music mixes, bespoke recipes, and social media handles.
Festival No.6 Sep 2013
The brief:
To increase awareness of Festival No. 6 in Portmeirion, to highlight Belvedere’s activity there, and to showcase Wales as an easy, fun travel option for readers.
The response:
UJ created an Insider’s Guide to the festival, tapping Nick Ambridge, Senior Brand Manager of Belvedere UK, and Bradley Thompson, a director at Festival No.6, to provide their festival travel, accommodation, and cocktail tips. UJ also hosted a social media competition, sending the winner – courtesy of Belvedere – to Portmeirion to be the UJ Instagram reporter throughout the festival, increasing multi-channel engagement.
W Hotels Worldwide Who’s In Town Travel Series Jun 2013
The brief:
To highlight in-hotel DJ performances by leading DJs who were ‘in town’ and bring the W locations to life in an ongoing manner by using the city insight of the W Insiders.
The response:
UJ utilised the knowledge of the W insiders to create Who’s In Town snapshot city guides. The guides—that included the best places to wine, dine, shop and spa—encouraged travel to the Who’s In Town events, as well as ongoing travel to the destinations. The guides also served as a showcase of the invaluable knowledge possessed by W Insiders.
Ibiza Guide App Jun 2013
The brief:
Update the microsite with an app version to be distributed to VIPs attending the International Music Summit, and to UJ readers and other Ibiza enthusiasts throughout the summer.
The response:
UJ created an app version of the website that could be downloaded and largely used without incurring roaming fees. UJ partnered with the renowned Pikes Hotel, promoting the app in rooms and at the reception. Stickers were sent out to all owners of venues included in the app, encouraging them to promote the app in their venues.
Grey Goose Tastemaker Connect Series May 2013
The brief
Grey Goose wanted to work with influential creatives, using a concept based on the word ‘taste’.
The response:
UJ created a ‘taste’ family tree. Chosen participants were interviewed by UJ about their taste and then recommended someone who they thought had good ‘taste’, who was interviewed next. Participants included influencers from fashion, music and art, with the interviews disclosing stand out venues – in London and abroad- that had interesting ‘tastes’ for readers to try.
Bombay Sapphire Weekend Guide Takeovers: The Ultimate Gin & Tonic Project May 2013
The brief:
Bombay Sapphire wanted to continue their weekend guide series with UJ, this time highlighting their Ultimate Gin & Tonic campaign through the eyes of influential Imagineers.
The response:
UJ approached and managed the relationships with the new talent, and created 10 bespoke weekend guide takeovers, with the Imagineers’ individual picks on where to drink Gin & Tonics. Each weekend guide also contained a bespoke Gin & Tonic recipe for the Imagineer, created by Bombay’s brand ambassador, Sam Carter. The project also included a microsite and printed recipe book (designed by Urban Junkies) available at Selfridges.
Hugo Boss London Mobile Guide Aug 2012
The brief:
To create a guide to London, offering Hugo Boss customers added value information, at a time when many of them would be travelling to London for the Olympics.
The response:
UJ created a mobile guide to London that listed interesting venues and attractions close to Hugo Boss stores. The guide was accessed via a QR code that was available in store, and on the Hugo Boss website.
Oakley London Guide, Olympics 2012 Jul 2012
The brief:
To create a website that would provide inspirational and useful London information for Oakley’s VIPs visiting the city for the Olympics.
The response:
Urban Junkies created a London guide for Oakley, which included new restaurants, bars, shops, and cultural offerings. It also showcased the brand’s key product and vintage collections, included a password-protected area for schedules and other Oakley information, and hosted music mixes, athlete interviews, and stockist information.
Belvedere Brunch Guide Jul 2012
The brief:
To create innovative content to encourage drinking Bloody Marys with the new Belvedere Bloody Mary maceration.
The response:
UJ created a digital brunch guide, which included 25 places to brunch in London. It also offered brunch ideas for DIY brunches, as well as Belvedere Bloody Mary recipes, interviews, brunch music mixes, and stockist information. UJ hosted a launch party at Le Caprice to celebrate the guide.
Nike Fitness Guide Jul 2012
The brief:
To introduce Nike’s leading ladies for the 2012 Olympics in an interesting way, with a focus on bringing their training and personalities to the forefront. Key words were train/enjoy/celebrate and the campaign was Rockvictorious. Video was integrated.
The response:
UJ created a guide broken into the key words.
Train
Included places to train in London and trend ideas to work on the five pillars of Nike training: core, strength, balance, flexibility, and cardio.
Enjoy
Listed athletic events that Nike was part of over the summer, with details on how to attend.
Celebrate
Gave ideas on where to celebrate post training/victories. Listings were broken into the categories treat, splurge, party, escape and relax.
Nike women
Included interviews with each of their chosen female athletes with glossy photos, training tips, and celebration recommendations, as well as Nike product picks with direct links to online purchase.
Ibiza Guide Jun 2012
The brief:
To create a guide for our readers, VIP attendees of the International Music Summit, and island visitors searching for a guide on Google and iTunes.
The response:
UJ created a guide to Ibiza, focusing on the best places on the island. Over 40 insiders- DJs, restaurant owners and concierges- gave their top tips, making this a guide truly informed by insiders. UJ partnered with leading companies- concierge Deliciously Sorted and electronic music bible Resident Advisor – to make sure the best information was included. The site is updated annually, a monthly newsletter is published, and an app of the guide is available on iTunes.
ES Food Magazine Trend Column Jun 2012
The brief:
UJ to contribute to the ES Food Magazine.
The response:
UJ submitted a trend column to the ES food supplement with timely bar and nightlife news.
Vivi In Stile Peroni 7 City App Jan 2012
The brief:
To create an app that included the best places to wine, dine, shop, and see in seven cities. As Peroni was aligning their brand with the fashion calendar of spring/summer and autumn/winter, we were tasked with incorporating seasonality in the copy, as well as integrating Italian style and Peroni mentions throughout.
The response:
UJ created a guide to seven cities. This was updated seasonally, moving the copy from spring/summer to autumn/winter with relevant recommendations. Italian product (everything from Vespas to Missoni swimwear) was chosen, photographed, and used for a competition, encouraging engagement and downloads. Key fashion and lifestyle editors were used throughout, giving the guide additional creditability.
Converse Boots Adventures in London Nov 2011
The brief:
To create a list of interesting winter events to do in London to launch the new Converse winter boots.
The response:
UJ supplied relevant event picks, text, and web support for a Converse map that was distributed at point of sale at the footwear retailer, Office.
Bombay Sapphire Weekend Guide Takeovers: Infused With Imagination Oct 2011
The brief:
To bring to life the Infused With Imagination campaign, and highlight key creative influencers and Bombay collaborators, and help promote the event series.
The response:
UJ created weekend guides with imaginative recommendations from each of the London-based creative influencers that Bombay worked with. In addition to providing readers with ideas and inspiration, UJ also invited them to apply to attend the exclusive Infused With Imagination events.
Jacob’s Creek Wimbledon London Guide Jun 2011
The brief:
To create a guide of great venues close to Wimbledon, with some additional central London listings, with Jacob’s Creek branding and messaging integrated throughout.
The response:
UJ created a fold out guide on places to wine and dine close to Wimbledon, and highlighted key London locations to visit.
Paul Smith Swim Guide Apr 2011
The brief:
To create something innovative to support Paul Smith’s swim collection and to highlight the brand’s global boutiques.
The response:
Urban Junkies created a swim guide to inspire travel and swim purchases. UJ chose one unique swim location per city for 10 cities with Paul Smith boutiques. The location was then paired with copy from insiders and Paul Smith product picks for him and her. Supplementary activity included a print version produced by the Paul Smith team, with an illustrated map that was distributed in store, and a social media campaign with a call to action asking followers to send in their best swim photos. An exhibition with the best swim photos were chosen and attended by Sir Paul Smith in the Paul Smith Kingsland Road location.
Sony + UJ’s Hunt for a VAIO Visionary Mar 2011
The brief:
To promote the Sony VAIO in an interesting way.
The response:
UJ and Sony teamed up to search for a ‘trendcaster’. The winner wrote four columns, which were published on Urban Junkies, and received a Sony VAIO.
Rushmore Newsletter Mar 2011
The brief:
To create a newsletter for the Rushmore Group to showcase news and offers from their numerous properties.
The response:
UJ created a newsletter that clearly displayed the branding from several different bars and restaurants, and utilised a tone that was more editorial than advertorial, to communicate effectively with UJ readers and the Rushmore audience.
American Express Columns Feb 2011
The brief:
To inspire American Express customers to get out and enjoy winter.
The response:
UJ supplied columns to the American Express website on winter activity ideas that were relevant to the brand.
Patrón Social Club UK Mar 2010
The brief:
To create content for the online Patrón Social Club, and to encourage engagement and sign ups.
The response:
UJ submitted columns to Patrón’s Social Club website in conjunction with various partners – e.g. Mr and Mrs Smith was a partner on the travel column. Each partner provided a competition, and each column ended with a call to action to join the Patrón Social Club. Columns were all on trend, and were an extension of topics covered on the UJ site.
Oakley Vancouver and Whistler Guide, Winter Olympics 2010 Feb 2010
The brief:
To create a website that would provide inspirational and useful Vancouver and Whistler information for Oakley’s VIPs visiting the destinations for the Winter Olympics, and to tie in other Oakley winter activity.
The response:
UJ created a guide to Vancouver, including insider tips, music mixes, and information about the Oakley Olympic pop up and Oakley product picks. UJ did the same thing for Whistler, and also created a guide to the top five European ski/snowboard destinations (where Oakley had activity) to ensure the guide had a longer life beyond the Winter Olympics.
Nike 18-26 Tour, East London Apr 2008
The brief:
UJ to create a tour of East London, highlighting trends for the 18-26 year old consumer in London for VIPs visiting from the Nike office in Portland. In addition to a tour on foot, UJ was tasked with creating material for the VIPs to take back to Portland, to share with relevant people at HQ.
The response:
In addition to the tour, where UJ introduced Nike to leading people (designers, retailers, creative, venues), UJ created a digital guide to leading places and names for the 18-26 year old age group in London.
Levi’s Curve ID Book
The brief:
To create a print book to give out the VIPs attending Levi’s global conference, taking place in Soho, London.
The response:
UJ created a guide to places to see and visit while the executives were in town. Locations were largely in close proximity to the conference and hotels where VIPs were staying. The books included beautiful photography, Levi’s product, and other conference essential information. These served as conference keepsakes for the attendees.