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16.10 2024
 
 
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There’s something about Brighton in the autumn. Blustery sea walks, cosy afternoon drinks, lazy days, and now there’s a new place to base your stay.

The fourth property from boutique hotel brand GuestHouse, No. 124 Brighton will have 32 rooms in four regal townhouses, directly on the seafront. The word boutique gets thrown around a lot, but this truly feels it. Pass through the front door and immediately feel comfortable, like you’ve just arrived at a friend’s house; put down your bags and get cosy. There’s an outdoor bar and terrace, restaurant, spa, games room, meeting spaces, an excellent vinyl collection, and huge windows that allow for sweeping sea views. There’s also a pantry filled with healthy treats and vintage sweets that you can help yourself to 24/7, and you can also rent a room or the entire property for a great soirée.
 
ROOMS
 
 
32 is a great number.
 
It’s not so small that you feel like you’re on a weekend away with the other guests, or big enough to feel invisible; 32 is just right. Rooms are split across five floors, with six different categories; highlights include the rooms with sea views that are centred on the old West Pier, the playful décor touches, great lighting, in-room Wildsmith products and record players. The Hideout Suite has its own entrance, lounge, kitchenette, bar cabinet and cocktail-making station, copper bath, hot tub, and large windows; it’s the perfect place to, as the name suggests, hide away.
 
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In Conversation
 
The Ground Floor is the home of the Terrace, Bar, Lounge, Games Room and Courtyard.
 
With a cosy member’s bar vibe, without the membership fees, there’s a House Menu that’s served throughout these spaces with comfort-style items like oysters and crispy potatoes with truffle cheese sauce; wood-fired prawns and lobster; sharing boards; lobster rolls; burgers and caesar salads. On the wildflower-clad outdoor Terrace Bar, which is open in warmer months, there’s also great wood-fired pizzas.
 
 
 
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RESTAURANTS
 
 
Pearly Cow
 
Pearly Cow is a 48-cover restaurant that’s an atmospheric, moody space, with dark wood floors and a back bar showpiece by UK stained glass maker, Jack Brindley.

The focus here is on local produce from the field and sea with open fire cooking, and there’s a private dining space that seats up to 12.
 
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In Conversation
 
 
The holistic Field Trip Spa is where you’ll find five treatment rooms and a relaxation area.
 
Products are from eco-luxe brands, massage oils are organic and sustainably sourced, background music is tailored to you, and treatments include things like the Hot Sandstone Massage, or Facial, The Copper Cove bath ritual, and The Deep Sea Scrub.
 
 
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DECOR
 
 
 
Inspiration for the hotel’s décor came via three things: Brighton’s Royal Pavilion, which was built during the reign of Brighton’s “Party Prince” King George IV and has Indian, Moorish, and Chinese influences; Charleston, the 20th century home and studio of writers, artists and intellectuals in the Bloomsbury Group, which translates in design to pastels and graphic patterns; and the eccentricity of Brighton itself, seen throughout the hotel.
 
MUSIC
 
 
 
Music, as we’ve mentioned, is part of the brand’s DNA.
Want to hear the kind of tunes they’ll be spinning?
 
PRESS PLAY
 
UJ READER EXCLUSIVE
 
 
 
The hotel and Pearly Cow restaurant are opening 4 November: the hotel are offering UJ readers a bottle of Chapel Down sparkling vino for any rooms booked from 4/11 until 23/12 – enter URBAN at checkout, in the Reservation Details/Special Requests section, or quote URBAN on the phone when booking – while Pearly Cow is on soft launch for hotel guests with 50% off from 4/11 until 20/11. To book a table, email brighton@pearlycow.co.uk.
 
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OTHER GUESTHOUSES
 
 
 
Other GuestHouse locations include No. 1 York, No. 15 Bath, and lastly No. 42 Margate, which utlisised the same designer, Emma Montier, and her team at the GuestHouse design studio, as Brighton’s No. 124. There may be two different head designers so far across the four GuestHouse properties, but things they all have include the day-t0-night help yourself pantries, train station luggage collection, and record players with vinyl libraries. There’s definitely fun woven into the DNA of all four hotels, and they also have gift cards for stays, dining, and treatments, should you need a gift.
 
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