Nothing says monied Euro summer like a bit of designer sea/lakefront dressing, and a few we’ve noticed include: in St Tropez, there’s Gucci at the Loulou Ramatuelle beach club and Jacquemus at Indie Beach; and in Italy, there’s Café Dior on Lake Como complete with a branded pool, and Valentino Escape Beach Club at Palazzo Avino on the Amalfi Coast.
Trends
Designer Seaside
Décor