After a quick whirl around the West End, we can report that Bally has a hike capsule collection, Palace has Alpine Ts, Uniqlo is pushing their retro pile fleece, and even Selfridges’ Santa was clad in das (hiking) boots. In fact, look at any high street window (H&M, Arket, Gant) or designer boutique (Stella, Burberry, Loewe), and it’s all about mountain-inspired wear. And with Patagonia encouraging people to get outside instead of shop on Black Friday, it seems like Alpine everything has never been so spot on.
Trends
Hike Chic
We know but...