Bleach Salon

420 Kingsland Rd, London E8 4AA

Beginning as one chair in the corner of WAH Nails, Alexs Brownsell and Sam Teasdale’s Bleach London has been bringing peroxide, pastels and ombre to the masses since 2010, and the brand continues to lead the way for striking beauty and hair products with a hard-to-resist DIY ethic. Bleach maintains its cult status for all the right reasons; this isn’t the place to head for some subtle balayage, save it for the big changes and bold colourways.