If you say the word 'Dodgeball' to someone chances are they'll start having disturbing flashbacks to childhood P.E. lessons or they'll just chuckle to themesleves at the memories of Ben Stiller in an awful lot of purple latex.

What they won't be thinking of is 'mobile social software', but it's only a matter of time. Dodgeball texting has been sweeping the States since its launch last spring and it's catching on like bird flu, so it shouldn't be too long before we see the this latest messaging fad hitting these shores.

Basically what Dodgeball does is allow you to broadcast your exact location to your friends while on a night out (for free). So far, so boring, but it doesn't stop there.

Dodgeball can tell if there's a 'friend of a friend' within close range and put you in contact. And you can even flag up strangers profiles who look 'appealing' to you and then be notified when you're socialising in their proximity.

Whether you view it as a socialising godsend or the software from hell, there's no getting away from it: Dodgeball is coming and there will be no escape.