What's the quickest way for a city to up its coolness factor and attract a bunch of young creative types as well as a hell of a lot of money?

I'll give you a clue: the answer isn't 'host the Olympics'.

No, if you want to inject a bit of Twentyfirst Century chic into your particular metropolis the best thing to do is organise some kind of design exhibition. Just look at Milan's Salone Del Mobile with its endless innovation, countless parties and all those design-hungry consumers willing to spend four or five figure sums on the latest aerodynamic chair. Or New York's ICFF, the glitzy schmoozathon under the guise of a furniture fair.

With its new INDEX: exhibition, Copenhagen is the latest city to jump on the design bandwagon. Every four years Copenhagen will now play host to what they hope will become one of the design industries biggest networking events.

With a huge awards ceremony providing plenty of backslapping opportunities and not one but two major exhibitions, the idea is that INDEX: will become the design world's very own Oscars (only without Chris Rock).

Finally Denmark's capital has something to shout about other than its 'Museum Erotica' and... erm, its porcelain.