Because we, at UJ, love you City boys. We love your freshly-starched pink bespoke shirts, that adorable obsession with "Deal or No Deal" and, most of all, let's be honest, those hefty quarterly bonuses that pay for our WAGs-inspired handbags (spend, Colleen, spend!).

Because we love you, we're thrilled to announce the opening of another West End-style resto/bar opening up in the East End.

Conveniently located in New London Street, Prima is stumbling distance from Fenchurch Street Station. Billed as the usual formula for City haunts - business all day, then party all night - the venue does boast one important feature: The head chef, Harry Greenhalgh, has cooked under Anthony Worrall Thompson, meaning that it could actually turn out to be a good place to eat (instead of merely the closest place to get pissed gone 11).

What's more, the Wi-Fi access and private function rooms make it the perfect place for private business meetings. Like the delicate post-work drinks when you try to convince your PA not to tell your girlfriend where you really were Wednesday afternoon.

Ah, you cheeky City boys - you're really just the university-educated girl's footballer. Without the solid thighs and six pack, of course.