Call me lazy but, apart from the odd ubiquitous trip to Borough, I'm very bad at doing the farmers market thing.

Ok, it's not laziness - it's fear. Fear that I'll come away with bag-loads of grubby things I'll chip my nail polish peeling and have no idea how to cook anyway (this is from someone who still can't master aubergines).

Luckily, for me and the rest of the organically-challenged out there, there are more and more virtual markets springing up online.

Some, like acountrylife.co.uk, may be a little too 'rustic' for your liking, offering amplebosom underwear for the well-endowed farmer's wife, along with its cheeses and meats - but others, like the recently launched foodfullstop.com seem to have hit the nail on the head (or rather, the Big Smoke-dwelling sophisticated foodie on the flat cap).