What's happened to the world? First ostentatious wealth comes back into fashion (there are certain populations who never realised it went out of fashion). Then, in the US, a preppy revival resurfaces. Headbands are worn without irony. Ditto twin sets. People admit to being from the Upper East Side. Without shame. Cool seemingly is out.

We never thought it would happen over here. Especially as, well, we're hipper. All our collective sartorial decisions are made east of Hoxton/Shoreditch (I think somewhere around Bethnal Green) and though we all know the pink pashmina and pink shirt brigade exists in the further reaches of SW1/SW7, it doesn't mean we take them seriously.

Or should we? The revised version of the 80s tome The Sloane Ranger Handbook has been re-released. Titled Cooler, Faster, More Expensive: The Return of the Sloane Ranger, it seems the modern Hooray Henry is more business-minded. And they have splintered into new groups, like Euro Sloanes, Eco Sloanes and Bongo (that's the nutty ones) Sloanes.