You know things are getting out of hand when you're having your highlights re-touched, you ask the way to the loo and by the time you've found your way back to your 'beauty station', your hair is gently smoking like the salon junior on a fag break.

And when you do eventually find your stylist, they're already giving a blow out to their next client. The new mega salons by big name hair gurus may have more treatments than an Arizona rehab clinic, but the near-industrial scale of their operations can feel overwhelming. Big, you might say, isn't always beautiful.

Beauty Lounge is a perfect snub to the bigger-is-best brigade. It flips the whole mega aesthetic on its head and returns to an intimate, luxurious and personally tailored approach to looking good. Private one-to-one therapy rooms? Check. Expert skin and make-up artists? Check. Ole Henriksen facials? Check. Treatments for men too? Check.