If you've tended towards the West End stalwarts like Wild at Heart or Paula Pryke (which are lovely), there are some next generation options to brighten up even the dullest day.

First off the mark is the least minimalist Swedish store we've ever seen - Flor Unikon, in Clerkenwell which is blonde wooded but with chandeliers and patterned walls and brimming with casually elegant flowers. It joins nearby florist The Black Tulip on Exmouth market which has the chicest of lacquer interiors with exotic buds and chi chi accoutrements. Funnily enough the key to both of these stores is excellent, unpretentious customer service as well as the design sensibility.