Since the hazy days of the early '60s, the merest mention of the word 'loft' has been enough to stir up almost inexplicable quantities of envy.

From Warhol's original Manhattan loft-studio to faux-brickwork, overpriced loft-conversions in Hoxton Square, the addition of that much desired prefix brings with it a factor of cool that seems rather all-pervasive. Loft-apartments, -offices, -studios, -bars, -boutiques, -clubs, -gyms, -estate agents, -bakeries. You name it, and it can be lofted.

When the brothers Campana behind Brixton's Plan B and Old Street's Legion announced a new sharply designed bar in Clapham, I must admit a hint of disappointment. I mean, Clapham is just so, well, Clapham. But when I heard that it was called, wait for it, The Loft, my disappointment shifted to intrigue, then judgment, dismissal, mild jealousy, and back around to intrigue.

With a tiered, and finely chosen spirit range, excellent beers and a cocktail menu by infusion-happy cocktailian and owner, Andy Campana, the bar looks a winner. A tangibly British food menu of brunches, bar snacks and substantial mains covers the quiet nights, and with a DJ line-up kick-started by Norman Jay, the Campanas look set to continue with the musical quality of their previous two venues.