The man behind marketing and spectacular events company The Shop Ibiza as well as founder and production manager for the annual International Music Summit, the laidback looking Londoner is one of Ibiza’s music scene power players. Relocating from London to the island in 2000 to start a family and take his Ibiza-based business forward, Friend does everything from putting on amazing private parties, managing artist world tours and events like MTV at Amnesia parties with the likes of Snoop Dog and Duran Duran.

Simeon Friend’s Top Tips

1. International Music Summit – the best conference in the industry! It ends with Ibiza’s greatest yearly party with a concert in the old town. A very special event.
2. Yoga retreats at Gecko beach in Formentera. A great place to escape when you need to get off Ibiza!
3. Juanitos, opposite Camí de Balàfia, for the best steak on the island.