I love a good gin and tonic as much as the next man, but if you're a man whose had a few too many over Christmas you may need a Gentlemen's Tonic.

While I assume there are a variety of products and services that could fulfil this criteria, what I'm referring to is an all male spa.

You may initially think of sleazy gay saunas, but the Gentlemen's Tonic in Mayfair aims to perk up any weary men folk in a "reassuringly masculine" environment that is loaded with heterosexual signifiers.

The mix of wood, leather and marble are mixed with high-tech music consoles and LCD screens all resonate with the stench of testosterone. However, aside from appreciating the majesty of the décor clients are invited to indulge in the restorative properties of the plethora of lifestyle and grooming services available, including Swedish, Thai and Indian head massages to Reiki, Shiatsu and acupuncture.

But if you really want to embark on the new year as a really new man, you'd do well to join the 'Image Matters' programme, which offers an individually tailored course in personal styling from head to toe, colour and wardrobe management and personal shopping.