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Fashion Forward
Fashion conscious

Retail is always looking for new concepts and, though New York is rarely the seat of creative genius, it looks like our cousins across the pond have come up with a great idea.

Just as boutiques are looking bland and department stores are getting dull, someone has finally come up with a way to market one-of-a-kind goods from young designers, without having to trudge through the rain.

Emerge*NYC, at 65 Bleeker Street, is like a luxe indoor version of Spitalfields Market - where each mini 'boutique' is complete with chandeliers, wooden floors, glass fronts et al.

Described as a modern-day bazaar for emerging designers who are keen for retail space - but not the financial responsibility of a boutique - the space consists of 26 store-in-store stalls, all selling one-off and bespoke items (everything from frocks and specs to books, accessories and art).

The brainchild of Nicholas Petrou - who also started The Market NYC on Mulberry Street, a similar concept only open on weekends - Emerge has truly filled a retail gap.

True, Dover Street Market sounds similar in sentiment, but still don't think there's a shop in London, where you can mix with a host of designers, in a market(ish) atmosphere under one plush roof.

 

Emerge*NYC - 65 Bleecker St, NoHo, New York - +1 212 358 0255  
by EC
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