I pine for the days of genuine elitism. When Scousers scoured Europe's far corners to secure/steal designer sportswear, when a cadre of Comme-wearing style snobs ruled London, when the suggestion that one day cool designers would work for Top Shop would have you spluttering into your Absolut Martini.

Yes folks, the eighties were the glory days for one-upmanship. Not like now, when any two-bit Glen or Glenda - armed only with a credit card and a laptop - can look cool. Yes sir, the scourge of us truly superior folk is Online Shopping.

It's now possible to buy the coolest labels on the planet without braving the condescending stares of Bond Street. The latest, which was supposed to launch yesterday, is triagestore.co.uk (labels include Mishka, Mighty Healthy, Tenderloin), which will battle with the acclaimed hanon-shop.com and oki-ni.com for supremacy in the streetwear stakes.

Girly girls can find labels including Diane Von Furstenberg (who also has her own online shop), Orla Kiely, & Vanessa Bruno at garden-boutique.com while at oneforyouandoneforme.com the blighters are flogging State of Undress' gorgeous pants and Lowie bags to anyone who cares to ask!

I ask you: Can anyone be cool when everybody's cool?