Staying firmly away from high street clone clobber is a boutique for the new 'Tramps & Thieves'. Located on Hanbury Street, just off Brick Lane, the store stocks distinctive designs by fashion grads and up & coming labels for men and women.

Talk about a win win situation - designers get to promote their work in a retail environment while Joe Public gets the chance to pick up something completely original.

Tramps & Thieves are not alone in their concept. Beyond the Valley on Newburgh Street offers a similar kind of deal incorporating art, illustration, furniture and books as well as fashion into their eclectic store. (Beyond the Valley online shop is due to go live later this month.)

And it doesn't all come with an exclusive designer price tag either. Take the latest denim brand LTB Jeans - designed by a core team from Central St Martins, handmade in soft denim in a range of skinny and straight leg styles - average price £55. Yes, you read that right. LTB Jeans are now available at Son of a Stag at The Old Truman Brewery, Brick Lane.

Too cool and still at school - pick up the designers of tomorrow today.