Customisation. Aren't we bored with it yet?

Apparently not. Seems like personalised design is so damn popular it's got its own buzzword and its own conference (yawn!).

'CustomerMade' means anything that's not spoonfed to you by 'the man' (duh). So even though you still buy your kicks from a class A corporate brand, as long as you designed them all by your creative self on their website, then it's 'CustomerMade' - and you can design whatever your heart desires; as long as it doesn't involve obscenities, other brands spelled or insinuated, or words like sweat labour, of course, as then you'd be censored ta bits.

And what about the graffiti artists employed to personalise products - try to ask them to put a swoosh on your stripes, and see how far you get (we tried this in Barcelona and got told to keep our cash).

How long is it until we're told that we can't actually have a fuchsia computer drawn kitchen? Or spell four-letter words on our moveable velcro letter clad Ts? You see where we're going here.

If you, too, are interested in where this is all going the CustomerMade conference laid on in Copenhagen by Innovation Lab next month - which will be exploring what they're calling 'one of the biggest trends of the coming decade' - could be of interest.

And if not, we say, it may just be time to tell big brands to Customise Off.