And there we were, thinking there was only going to be one chic new hotel hangout opening this month.

The Haymarket with its deluxe-eclectic rooms, Hollywood A-list-filled lobby and northern Italian restaurant Brumus, was going to be quite enough if its Firmdale siblings the Charlotte Street, Covent Garden and Soho were anything to go by. The fact that there was going to be an indoor pool lounge in which to show off your new Pucci bikini or Vilebrequin trunks whilst sipping a mojito just made it all the more exciting.

But then another bolthole for not-so-dirty stop-outs was brought to our attention: The Church Street Hotel - an enticing blend of Mexicana and Louis XIV, five star boutique-yness in the middle of, wait for it, Camberwell of all places!

The Raido brothers (actor Mel and artist Jose) saw the potential in former South London dive, The Marbella Hotel and have transformed it into a vibrant hosteleria more suited to the creatives and romantics they mean to attract.